Point-of-purchase behavior and price perceptions of supermarket shoppers /

Bibliographic Details
Main Author:	Dickson, Peter R.
Corporate Author:	Marketing Science Institute. Research Program
Other Authors:	Sawyer, Alan G.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, c1986.
Series:	Working paper (Marketing Science Institute) Report (Marketing Science Institute) ; 86-102.
Subjects:	Price marks. Pricing. Consumers' preferences. Supermarkets > Prices.

Description
Item Description:	"June 1986" On cover: Marketing Science Institute, Research Program.
Physical Description:	vii, 50 p. : ill. ; 28 cm.
Bibliography:	Bibliography: p. 48-49.