APA (7th ed.) Citation

Dickson, P. R., & Sawyer, A. G. (1986). Point-of-purchase behavior and price perceptions of supermarket shoppers. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Dickson, Peter R., and Alan G. Sawyer. Point-of-purchase Behavior and Price Perceptions of Supermarket Shoppers. Cambridge, Mass.: Marketing Science Institute, 1986.

MLA (9th ed.) Citation

Dickson, Peter R., and Alan G. Sawyer. Point-of-purchase Behavior and Price Perceptions of Supermarket Shoppers. Marketing Science Institute, 1986.