Marketing and technology : a strategic co-alignment /
| Main Author: | Capon, Noel |
|---|---|
| Other Authors: | Glazer, Rashi |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
[1986]
|
| Series: | Report (Marketing Science Institute) ;
86-106. Working paper (Marketing Science Institute) |
| Subjects: |
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