Marketing and technology : a strategic co-alignment /

Bibliographic Details
Main Author:	Capon, Noel
Other Authors:	Glazer, Rashi
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, [1986]
Series:	Report (Marketing Science Institute) ; 86-106. Working paper (Marketing Science Institute)
Subjects:	Marketing > Management. Technological innovations.

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