Marketing and technology : a strategic co-alignment /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
[1986]
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| Series: | Report (Marketing Science Institute) ;
86-106. Working paper (Marketing Science Institute) |
| Subjects: |
| Item Description: | "July 1986." |
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| Physical Description: | iv, 40 pages : illustrations ; 28 cm. |
| Bibliography: | Bibliography: pages 36-39. |