APA (7th ed.) Citation

Capon, N., & Glazer, R. (1986). Marketing and technology: A strategic co-alignment. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Capon, Noel, and Rashi Glazer. Marketing and Technology: A Strategic Co-alignment. Cambridge, Mass.: Marketing Science Institute, 1986.

MLA (9th ed.) Citation

Capon, Noel, and Rashi Glazer. Marketing and Technology: A Strategic Co-alignment. Marketing Science Institute, 1986.