Cover Image

Perceptual maps and the optimal location of new products /

Bibliographic Details
Main Author:	Schmalensee, Richard
Other Authors:	Thisse, Jacques-François
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, [1986]
Series:	Technical working paper (Marketing Science Institute) Report (Marketing Science Institute) ; 86-103. Report (Marketing Science Institute) ; no. 86-103.
Subjects:	Market segmentation. Marketing research.

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