Perceptual maps and the optimal location of new products /

Bibliographic Details

Main Author:	Schmalensee, Richard
Other Authors:	Thisse, Jacques-François
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, [1986]
Series:	Technical working paper (Marketing Science Institute) Report (Marketing Science Institute) ; 86-103. Report (Marketing Science Institute) ; no. 86-103.
Subjects:	Market segmentation. Marketing research.