Perceptual maps and the optimal location of new products /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
[1986]
|
| Series: | Technical working paper (Marketing Science Institute)
Report (Marketing Science Institute) ; 86-103. Report (Marketing Science Institute) ; no. 86-103. |
| Subjects: |
MARC
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| 050 | 4 | |a HF5415.127 |b .S35 1986 | |
| 100 | 1 | |a Schmalensee, Richard. | |
| 245 | 1 | 0 | |a Perceptual maps and the optimal location of new products / |c by Richard Schmalensee and Jacques-Francois Thisse. |
| 264 | 1 | |a Cambridge, Mass. : |b Marketing Science Institute, |c [1986] | |
| 264 | 4 | |c ©1986 | |
| 300 | |a ii, 37 pages ; |c 28 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 490 | 1 | |a Report / Marketing Science Institute ; |v no. 86-103 | |
| 490 | 1 | |a Technical working paper / Marketing Science Institute | |
| 500 | |a "June 1986"--title page. | ||
| 504 | |a Bibliography: pages 30-36. | ||
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | |a Thisse, Jacques-François. | |
| 830 | 0 | |a Technical working paper (Marketing Science Institute) | |
| 830 | 0 | |a Report (Marketing Science Institute) ; |v 86-103. | |
| 830 | 0 | |a Report (Marketing Science Institute) ; |v no. 86-103. | |
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