Perceptual maps and the optimal location of new products /

Bibliographic Details
Main Author: Schmalensee, Richard
Other Authors: Thisse, Jacques-François
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, [1986]
Series:Technical working paper (Marketing Science Institute)
Report (Marketing Science Institute) ; 86-103.
Report (Marketing Science Institute) ; no. 86-103.
Subjects:

MARC

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245 1 0 |a Perceptual maps and the optimal location of new products /  |c by Richard Schmalensee and Jacques-Francois Thisse. 
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264 4 |c ©1986 
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650 0 |a Market segmentation. 
650 0 |a Marketing research. 
700 1 |a Thisse, Jacques-François. 
830 0 |a Technical working paper (Marketing Science Institute) 
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