Cover Image

Perceptual maps and the optimal location of new products /

Bibliographic Details
Main Author: Schmalensee, Richard
Other Authors: Thisse, Jacques-François
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, [1986]
Series:Technical working paper (Marketing Science Institute)
Report (Marketing Science Institute) ; 86-103.
Report (Marketing Science Institute) ; no. 86-103.
Subjects:
Market segmentation.
Marketing research.
Description
Item Description:"June 1986"--title page.
Physical Description:ii, 37 pages ; 28 cm.
Bibliography:Bibliography: pages 30-36.