APA (7th ed.) Citation

Schmalensee, R., & Thisse, J. (1986). Perceptual maps and the optimal location of new products. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Schmalensee, Richard, and Jacques-François Thisse. Perceptual Maps and the Optimal Location of New Products. Cambridge, Mass.: Marketing Science Institute, 1986.

MLA (9th ed.) Citation

Schmalensee, Richard, and Jacques-François Thisse. Perceptual Maps and the Optimal Location of New Products. Marketing Science Institute, 1986.