Successful marketing to U.S. Hispanics and Asians : players, agencies, and media : an American Management Association research report on target marketing.

Bibliographic Details
Corporate Author: American Management Association
Format: Book
Language:English
Published: New York, N.Y. : AMA Membership Publications Division, American Management Association, [1987]
Series:AMACOM briefings & surveys.
Subjects:

MARC

Tag First Indicator Second Indicator Subfields
LEADER 00000cam a2200000 a 4500
001 in00000014558
005 20151007052236.0
008 870918s1987 nyua 00000 eng
010 |a  87027058  
020 |a 0814435149 (pbk.) 
035 |a (OCoLC)16833695 
035 |9 AAA6928AM 
040 |a DLC  |c DLC  |d TXA  |d UtOrBLW 
043 |a n-us--- 
049 |a TXAM  |c [A11047606] 
050 0 0 |a HC110.C6  |b S82 1987 
082 0 |a 658.8/348  |2 19 
245 0 0 |a Successful marketing to U.S. Hispanics and Asians :  |b players, agencies, and media : an American Management Association research report on target marketing. 
264 1 |a New York, N.Y. :  |b AMA Membership Publications Division, American Management Association,  |c [1987] 
264 4 |c ©1987 
300 |a 122 pages :  |b illustrations ;  |c 28 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a AMA briefings & surveys 
650 0 |a Hispanic American consumers  |z United States. 
650 0 |a Asian American consumers  |z United States. 
650 0 |a Market surveys  |z United States. 
650 0 |a Advertising campaigns. 
710 2 |a American Management Association. 
830 0 |a AMACOM briefings & surveys. 
999 |a MARS 
999 f f |s dc083a60-bba9-3ea2-ba49-eb5c50e47d4a  |i a7a719b5-bc48-3f37-8b33-0b5c0c8582f8  |t 0 
952 f f |p ric  |a Texas A&M University  |b Rellis Campus  |c Joint Library Facility  |d Remote Storage  |t 0  |e HC110.C6 S82 1987  |h Library of Congress classification  |i unmediated -- volume  |m A14811047606 
998 f f |a HC110.C6 S82 1987  |t 0  |l Remote Storage