Successful marketing to U.S. Hispanics and Asians : players, agencies, and media : an American Management Association research report on target marketing.

Bibliographic Details
Corporate Author:	American Management Association
Format:	Book
Language:	English
Published:	New York, N.Y. : AMA Membership Publications Division, American Management Association, [1987]
Series:	AMACOM briefings & surveys.
Subjects:	Hispanic American consumers > United States. Asian American consumers > United States. Market surveys > United States. Advertising campaigns.

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