Successful marketing to U.S. Hispanics and Asians : players, agencies, and media : an American Management Association research report on target marketing.
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| Format: | Book |
| Language: | English |
| Published: |
New York, N.Y. :
AMA Membership Publications Division, American Management Association,
[1987]
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| Series: | AMACOM briefings & surveys.
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| Subjects: |
| Physical Description: | 122 pages : illustrations ; 28 cm. |
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| ISBN: | 0814435149 (pbk.) |