Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt /
| Other Authors: | Andreasen, Alan R., 1934-, Gardner, David Morgan, 1936-, Converse, Paul Dulaney, 1889- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
American Marketing Association,
[1979]
|
| Series: | Proceedings series (American Marketing Association)
|
| Subjects: |
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