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Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt /

Bibliographic Details
Other Authors: Andreasen, Alan R., 1934-, Gardner, David Morgan, 1936-, Converse, Paul Dulaney, 1889-
Format: Book
Language:English
Published: Chicago : American Marketing Association, [1979]
Series:Proceedings series (American Marketing Association)
Subjects:
Marketing > Congresses.
Marketing research > Congresses.

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Call Number: HF5415 .D4883
 
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HF5415 .D4883 Available