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|a Diffusing marketing theory and research :
|b the contributions of Bauer, Green, Kotler, and Levitt /
|c edited by Alan R. Andreasen, David M. Gardner.
|
| 264 |
|
1 |
|a Chicago :
|b American Marketing Association,
|c [1979]
|
| 264 |
|
4 |
|c ©1979
|
| 300 |
|
|
|a v, 148 pages ;
|c 23 cm.
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a unmediated
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| 338 |
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|a volume
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|2 rdacarrier
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| 490 |
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|
|a Proceedings series / American Marketing Association
|
| 500 |
|
|
|a "Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."
|
| 504 |
|
|
|a Bibliography: pages 131-148.
|
| 650 |
|
0 |
|a Marketing
|v Congresses.
|
| 650 |
|
0 |
|a Marketing research
|v Congresses.
|
| 700 |
1 |
|
|a Andreasen, Alan R.,
|d 1934-
|
| 700 |
1 |
|
|a Gardner, David Morgan,
|d 1936-
|
| 700 |
1 |
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|a Converse, Paul Dulaney,
|d 1889-
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| 830 |
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|a Proceedings series (American Marketing Association)
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