Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt /
| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago :
American Marketing Association,
[1979]
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| Series: | Proceedings series (American Marketing Association)
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| Subjects: |
| Item Description: | "Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978." |
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| Physical Description: | v, 148 pages ; 23 cm. |
| Bibliography: | Bibliography: pages 131-148. |
| ISBN: | 0877571163 |