APA (7th ed.) Citation

Andreasen, A. R., Gardner, D. M., & Converse, P. D. (1979). Diffusing marketing theory and research: The contributions of Bauer, Green, Kotler, and Levitt. American Marketing Association.

Chicago Style (17th ed.) Citation

Andreasen, Alan R., David Morgan Gardner, and Paul Dulaney Converse. Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. Chicago: American Marketing Association, 1979.

MLA (9th ed.) Citation

Andreasen, Alan R., et al. Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. American Marketing Association, 1979.