Television advertising and televangelism : discourse analysis of persuasive language /

Bibliographic Details
Main Author:	Schmidt, Rosemarie
Other Authors:	Kess, Joseph F.
Format:	Book
Language:	English
Published:	Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986.
Series:	Pragmatics & beyond ; VII:5.
Subjects:	Persuasion (Rhetoric) Television advertising > Language. Television in religion. Evangelistic work > Language.

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