| Summary: | "Booms and depressions are phenomena of mob psychology. The ordinary, piddling manipulations of men and governments are but ripples on the mammoth tides of the human desires, emotions, and rivalries of the world's 2,000,000,000 souls. The up-wellings of the inner urges of these millions of persons, individually and in the mass, are the giant forces which make or unmake the world's business. These are the forgotten factors in the calculations of the economic machine. We need a new science--the science of psycho-economics. Business goes on in men's minds, not in offices, shops, or warehouses. Business is human behavior. This book is an attempt to analyze the basic human causes of the furious up-swings and the devastating down-swings in the affairs of men. It offers some suggestions looking toward control of mass psychology, which in the last analysis is at the bottom of booms and depressions"--Preface. (PsycINFO Database Record (c) 2008 APA, all rights reserved).
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