AI-powered entrepreneurial marketing and communication /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Masouras, Andreas, 1980- (Editor), Maurya, Prashant, 1995- (Editor), Symeou, Panikos, 1975- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, [2026]
Subjects:	Marketing > Management. Entrepreneurship. New business enterprises > Management. Small business marketing. Artificial intelligence > Marketing applications. Marketing > Gestion. Entrepreneuriat. Nouvelles entreprises > Gestion. entrepreneurs. Artificial Intelligence (AI) Branding. Consumer Science. Cybersecurity. Digital Storytelling. Digital Technologies. Generative Artificial Intelligence (GenAI) Marketing and Communications. Personalized Content. User Experience. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Preface
Chapter 1. Artificial Intelligence in Startups: Patterns of Use and Implications
Chapter 2. Innovation, Entrepreneurship, Artificial Intelligence, and Sustainability
Chapter 3. The AI Transformation of Business Models and Entrepreneurial Ecosystems
Chapter 4. AI-Led Transformation of Entrepreneurial Ecosystems in Emerging Markets
Chapter 5. Artificial Intelligence as a Catalyst for Ecosystems: AI-Enabled Business Models in Entrepreneurial Networks
Chapter 6. Human-Centred AI: Qualitative Insights, Personalisation, and Customer Experience in European Entrepreneurial Ventures
Chapter 7. AI-Driven Sentiment Analysis for Optimizing Customer Experiencing in Entrepreneurial Finance: A Systematic Review
Chapter 8. Determining User Satisfaction With AI-Powered Social Media Content Creation Platforms
Chapter 9. AI-Powered Entrepreneurial Marketing and Financial Communication: A Review of Crowdfunding and IPO Contexts
Chapter 10. AI-Supported Storytelling, Branding, and Digital Content Creation: Enhancing Brand Narratives While Preserving Human Authenticity
Chapter 11. The Shifting Sands of Context: AI-Supported Storytelling and Digital Content Creation
Chapter 12. AI Enhanced Business Communication Tools: Automated Responses, Smart Meeting Assistants, and Real-Time Translation
Chapter 13. The AI Co-Creator: A Topic Model Analysis of User Experience in Generative AI Design
Chapter 14. Automation in Customer Relationship Management and Lead Generation
Chapter 15. AI and Cybersecurity Challenges in Born-Digital Companies: Risk and Response
Compilation of References
About the Contributors
Index.