AI-powered entrepreneurial marketing and communication /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Masouras, Andreas, 1980- (Editor), Maurya, Prashant, 1995- (Editor), Symeou, Panikos, 1975- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, [2026]
Subjects:	Marketing > Management. Entrepreneurship. New business enterprises > Management. Small business marketing. Artificial intelligence > Marketing applications. Marketing > Gestion. Entrepreneuriat. Nouvelles entreprises > Gestion. entrepreneurs. Artificial Intelligence (AI) Branding. Consumer Science. Cybersecurity. Digital Storytelling. Digital Technologies. Generative Artificial Intelligence (GenAI) Marketing and Communications. Personalized Content. User Experience. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource.
Bibliography:	Includes bibliographic references and index.
ISBN:	9798337370231
DOI:	10.4018/979-8-3373-7021-7