Customer Ren orientation /

This book examines the concept of Ren in a business context.It begins by reviewing relevant Chinese literature on Ren ( å¿#x8D; ), then explores the Customer Ren Orientation model and its connections with Harmony, Business Relationship, Service Quality, and Loyalty.To conduct the research, a two-sta...

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Bibliographic Details
Main Author: Lee, Bernard (Author)
Format: eBook
Language:English
Published: Singapore : Palgrave Macmillan, [2026]
Series:Classics India religion and philosophy series.
Subjects:
Description
Summary:This book examines the concept of Ren in a business context.It begins by reviewing relevant Chinese literature on Ren ( å¿#x8D; ), then explores the Customer Ren Orientation model and its connections with Harmony, Business Relationship, Service Quality, and Loyalty.To conduct the research, a two-stage design was employed.
Item Description:Includes indexes.
Physical Description:1 online resource (xxix, 317 pages) : illustrations
ISBN:9789819551408 (electronic bk.)
9819551404