Diversify or Die : Why the Future of Sports Is Entertainment.
Diversify or Die: Why the Future of Sports is Entertainment argues that sports is no longer just a game.Driven by technology and professional investors, sports has become a global stage converging film, music, fashion, and celebrity culture.Athletes are creators.Clubs are media brands.Fans are stake...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
2026.
|
| Edition: | 1st ed. |
| Series: | Future of Business and Finance Series.
|
| Subjects: |
| Summary: | Diversify or Die: Why the Future of Sports is Entertainment argues that sports is no longer just a game.Driven by technology and professional investors, sports has become a global stage converging film, music, fashion, and celebrity culture.Athletes are creators.Clubs are media brands.Fans are stakeholders. |
|---|---|
| Physical Description: | 1 online resource (389 pages). |
| ISBN: | 9783032085382 (electronic bk.) 3032085381 |