Brand intelligence : navigating the transformation in the AI and Web3 Era /

The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers--enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value...

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Bibliographic Details
Main Author:	Sun, Baohong (Author)
Format:	eBook
Language:	English
Published:	Cham : Springer, [2026]
Series:	Future of business and finance.
Subjects:	Branding (Marketing) Brand name products. Artificial intelligence > Marketing applications. Stratégie de marque. Produits de marque. Intelligence artificielle > Applications en marketing. branding. Electronic books.

Table of Contents:

Digital Technologies and Marketing Innovation
Platform Enterprises
Consumer Decision-Making Process and Brand Experience
Building Brand Intelligence
Online Community
Online Store
Smart Products and Smart Stores
Mobile Applications
The Command Center and Intelligent Marketing
Omni-Domain Marketing and Brandnetics
Web3 and Participatory Marketing.