rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Brand intelligence
    sub title: navigating the transformation in the AI and Web3 Era
  name:
    name part: Sun, Baohong
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: sz
    date issued: 2026
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xxiv, 377 pages) : illustrations (chiefly color).
  abstract: The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers--enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value. This book introduces the concept of Brand Digital Intelligence, a two-step framework that helps brands thrive in the digital age through digital transformation and intelligent marketing. Structured around a digital transformation roadmap, the book explores how organizations can build robust digital infrastructure, foster active user participation, and turn consumers into long-term value contributors. Key topics include marketing innovation, platform business models, consumer journey design, online communities, smart stores, mobile applications, AI-powered marketing, and decentralized brand strategies enabled by Web3. The book calls for a paradigm shift from traditional campaign-based marketing to intelligent, data-driven ecosystems, where private domains, users, and data become core strategic assets--powered by algorithmic decision-making and compounding flywheel effects that drive sustained growth and engagement. Extending this evolution, the book illustrates how AI-driven brand ecosystems in the Web2 era naturally progress toward autonomous, community-driven organizations in the Web3 world, enabled by tokenized incentives, digital ownership, and co-created value. Combining strategic frameworks, real-world case studies, and actionable insights, this book is an essential guide for marketing professionals, technology leaders, entrepreneurs, and investors seeking to master the next frontier of AI and Web3-powered brand transformation.
  table of contents: Digital Technologies and Marketing Innovation -- Platform Enterprises -- Consumer Decision-Making Process and Brand Experience -- Building Brand Intelligence -- Online Community -- Online Store -- Smart Products and Smart Stores -- Mobile Applications -- The Command Center and Intelligent Marketing -- Omni-Domain Marketing and Brandnetics -- Web3 and Participatory Marketing.
  note: Baohong Sun.
  note: Includes bibliographical references.
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Brand name products
  subject:
    topic: Artificial intelligence
    topic: Marketing applications
  subject:
    topic: Stratégie de marque
  subject:
    topic: Produits de marque
  subject:
    topic: Intelligence artificielle
    topic: Applications en marketing
  subject:
    topic: branding
  classification: HF5415.1255 .S85 2026
  classification: 658.8/27028563
  related item:
    title info:
      title: Brand Intelligence
    name:
      name part: Sun, Baohong
    origin info:
      publisher: Cham : Springer,c2026
  related item:
    identifier: (OCoLC)1564131000
  related item:
    title info:
      title: Future of business and finance
  identifier: 9783032174901 (electronic bk.)
  identifier: 3032174902
  identifier: 9783032174895
  identifier: 9783032174918
  identifier: 9783032174925
  identifier: 3032174899
  location:
    physical location: POD
  record info:
    record content source: GW5XE
    record creation date: 260612
    record change date: 20260801173427.6
    record identifier: in00005789507
    language of cataloging:
      language term: eng