Launching enterprise products : how to navigate strategy, influence, and delivery in complex organizations /
Launching Enterprise Products is your guide to building enterprise platforms from the ground up. If you've ever faced the challenge of creating complex products amidst ambiguity and scale, this book delivers a practical playbook drawn from real-world experience. Learn how to define user-centric...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
[Berkeley, CA] :
Apress,
[2026]
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| Series: | Jossey-Bass business & management series.
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| Subjects: |
Table of Contents:
- Chapter 1: Finding the Problem Behind the Brief
- Chapter 2: Bringing People In (Without Losing the Wheel)
- Chapter 3: Scoping the First Build (Without Losing the Plot)
- Chapter 4: Getting Signal from the Noise
- Chapter 5: Navigating Internal Resistance (and Surviving the Politics)
- Chapter 6: Driving Adoption Without Forcing It
- Chapter 7: Telling the Right Data Story (When the Numbers Don't Cooperate)
- Chapter 8: Scaling the Platform - From V1 to Vn
- Chapter 9: Navigating Org Change and Reorgs
- Chapter 10: Coaching Product Teams Through Ambiguity
- Chapter 11: Platform Thinking & Ecosystems
- Chapter 12: Wrap-Up - Lessons from the 0-1 Journey
- Appendix: Templates, Artifacts & Mental Models.