http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
how to navigate strategy, influence, and delivery in complex organizations
1 online resource (xiv, 148 pages) : illustrations (chiefly color)
Launching Enterprise Products is your guide to building enterprise platforms from the ground up. If you've ever faced the challenge of creating complex products amidst ambiguity and scale, this book delivers a practical playbook drawn from real-world experience. Learn how to define user-centric strategies in dynamic environments, align cross-functional teams without stalling momentum, and make sound decisions-even when data is messy or incomplete. Packed with actionable frameworks, case studies, and reflective exercises, this guide helps you move from concept to launch under real-world constraints. You'll discover how to architect scalable systems, design for long-term resilience, and lay the foundations for sustainable growth. Whether you're leading a new product initiative or formalizing structure within an existing team, Launching Enterprise Products equips you with the mindset and tools to build products that ship and thrive. You Will: Learn how to define and evolve enterprise product strategies in uncertain, fast-changing environments. Understand techniques for aligning stakeholders across engineering, design, sales, and leadership without losing velocity. Tackle real-world approaches to validating product-market fit within large organizations or regulated industries.
Chapter 1: Finding the Problem Behind the Brief -- Chapter 2: Bringing People In (Without Losing the Wheel) -- Chapter 3: Scoping the First Build (Without Losing the Plot) -- Chapter 4: Getting Signal from the Noise -- Chapter 5: Navigating Internal Resistance (and Surviving the Politics) -- Chapter 6: Driving Adoption Without Forcing It -- Chapter 7: Telling the Right Data Story (When the Numbers Don't Cooperate) -- Chapter 8: Scaling the Platform - From V1 to Vn -- Chapter 9: Navigating Org Change and Reorgs -- Chapter 10: Coaching Product Teams Through Ambiguity -- Chapter 11: Platform Thinking & Ecosystems -- Chapter 12: Wrap-Up - Lessons from the 0-1 Journey -- Appendix: Templates, Artifacts & Mental Models.
Enterprise application integration (Computer systems)
Intégration d'applications d'entreprise (Systèmes informatiques)
Jossey-Bass business & management series