rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: elements of brand design
  name:
    name part: Müller, Jens
    name part: 1982-
    role:
      role term: creator
  name:
    name part: Sussek, Katharina
    name part: 1979-
    role:
      role term: contributor.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: gw
    date issued: 2026
    issuance: monographic
  language:
    language term: eng
  language:
    language term: fre
  language:
    language term: ger
  physical description:
    form: print
    extent: 496 pages : illustrations ; 39 cm
  abstract: "Form, color, and typography-- in addition to values and vision-- can make or break a brand. This book explores the graphic elements of renowned corporations in 110 case studies. Thanks to clever branding, companies such as Nike, Burger King, and Uniqlo have become desirable in their own right"--pg. 4 of cover.
  table of contents: Introduction -- A conversation with Paula Scher and Michael Bierut from Pentagram -- Logo -- Logo systems -- Typography -- Color -- Objects -- Pattern -- Illustration -- Photography -- Pictograms -- Infographics -- Layout -- Text -- Animation -- Sound -- User interface -- Generative & AI -- Variation.
  note: Jens Müller, Katharina Sussek.
  note: Includes bibliographical references and index.
  note: Text in English, French and German.
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Commercial art
  subject:
    topic: Graphic arts
  subject:
    topic: Stratégie de marque
  subject:
    topic: Art publicitaire
  subject:
    topic: Arts graphiques
  subject:
    topic: branding
  subject:
    topic: commercial art
  subject:
    topic: Brand name products
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Logos (Symbols)
  classification: NC1003 .M85 2026
  classification: 744.6
  identifier: 9783836599788
  identifier: 3836599783
  location:
    physical location: POD
  record info:
    record content source: YDX
    record creation date: 260122
    record change date: 20260726034152.2
    record identifier: in00005789034
    language of cataloging:
      language term: eng