http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
"Form, color, and typography-- in addition to values and vision-- can make or break a brand. This book explores the graphic elements of renowned corporations in 110 case studies. Thanks to clever branding, companies such as Nike, Burger King, and Uniqlo have become desirable in their own right"--pg. 4 of cover.
Introduction -- A conversation with Paula Scher and Michael Bierut from Pentagram -- Logo -- Logo systems -- Typography -- Color -- Objects -- Pattern -- Illustration -- Photography -- Pictograms -- Infographics -- Layout -- Text -- Animation -- Sound -- User interface -- Generative & AI -- Variation.
Includes bibliographical references and index.