The elements of brand design /
"Form, color, and typography-- in addition to values and vision-- can make or break a brand. This book explores the graphic elements of renowned corporations in 110 case studies. Thanks to clever branding, companies such as Nike, Burger King, and Uniqlo have become desirable in their own right&...
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English French German |
| Language Notes: | Text in English, French and German. |
| Published: |
Köln :
Taschen,
[2026]
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| Subjects: |
| Summary: | "Form, color, and typography-- in addition to values and vision-- can make or break a brand. This book explores the graphic elements of renowned corporations in 110 case studies. Thanks to clever branding, companies such as Nike, Burger King, and Uniqlo have become desirable in their own right"--pg. 4 of cover. |
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| Physical Description: | 496 pages : illustrations ; 39 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9783836599788 3836599783 |