http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Practices, strategies, and emerging trends in marketing for global expansion
1 online resource ( 20 PDFs 524 pages) :
Preface -- Chapter 1. Marketing Trends Between 2015 and 2025: Systematic Bibliometric Literature Review -- Chapter 2. Market Entry Modes and Strategies -- Chapter 3. Regulatory and Compliance Issues in International Markets -- Chapter 4. Global Marketing in Transition: Practices, Strategies, and Emerging Trends for Tourism Expansion -- Chapter 5. Sustainable Clicks: Leveraging E-Commerce Platforms for Ethical Global Market Expansion -- Chapter 6. Practices, Strategies, and Emerging Trends in Marketing for Global Expansion: Navigating Opportunities and Challenges in a Digitally-Connected World -- Chapter 7. Digital Technologies, Employee Well-Being, and Internal Marketing: Strategies for Sustainability and Global Competitiveness -- Chapter 8. Use of AI and Big Data Analytics in Global Marketing -- Chapter 9. Destination Marketing and Communication in Tourism: "Passos Pelo Mundo" -- Chapter 10. Sustainable Marketing Communications Strategies: For Promoting Environmental Responsibility in the Digital Age -- Chapter 11. Consumer Protection Towards AI in Global Markets and Digital Commerce -- Chapter 12. Reverse Missions as a Tool for Export Promotion in the Digital Era -- Chapter 13. Marketing Strategies for Regenerating Intangible Cultural Heritage -- Chapter 14. Soil to Strategy: Integrating Ethics and Sustainability in Agricultural Marketing -- Compilation of References -- About the Contributors -- Index.
Includes bibliographic references and index.