rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Practices, strategies, and emerging trends in marketing for global expansion
  name:
    name part: Santos, Vasco
    role:
      role term: editor.
  name:
    name part: Marcão, Ricardo
    role:
      role term: editor.
  name:
    name part: IGI Global Online
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2026
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource ( 20 PDFs 524 pages) :
  table of contents: Preface -- Chapter 1. Marketing Trends Between 2015 and 2025: Systematic Bibliometric Literature Review -- Chapter 2. Market Entry Modes and Strategies -- Chapter 3. Regulatory and Compliance Issues in International Markets -- Chapter 4. Global Marketing in Transition: Practices, Strategies, and Emerging Trends for Tourism Expansion -- Chapter 5. Sustainable Clicks: Leveraging E-Commerce Platforms for Ethical Global Market Expansion -- Chapter 6. Practices, Strategies, and Emerging Trends in Marketing for Global Expansion: Navigating Opportunities and Challenges in a Digitally-Connected World -- Chapter 7. Digital Technologies, Employee Well-Being, and Internal Marketing: Strategies for Sustainability and Global Competitiveness -- Chapter 8. Use of AI and Big Data Analytics in Global Marketing -- Chapter 9. Destination Marketing and Communication in Tourism: "Passos Pelo Mundo" -- Chapter 10. Sustainable Marketing Communications Strategies: For Promoting Environmental Responsibility in the Digital Age -- Chapter 11. Consumer Protection Towards AI in Global Markets and Digital Commerce -- Chapter 12. Reverse Missions as a Tool for Export Promotion in the Digital Era -- Chapter 13. Marketing Strategies for Regenerating Intangible Cultural Heritage -- Chapter 14. Soil to Strategy: Integrating Ethics and Sustainability in Agricultural Marketing -- Compilation of References -- About the Contributors -- Index.
  target audience: specialized
  note: Ricardo Marcão, Vasco Santos, editors.
  note: Includes bibliographic references and index.
  subject:
    topic: Export marketing
  subject:
    topic: International business enterprises
  subject:
    topic: Entreprises multinationales
  subject:
    topic: Artificial Intelligence (AI)
  subject:
    topic: Big Data.
  subject:
    topic: Client Behavior.
  subject:
    topic: Cognitive Drivers.
  subject:
    topic: Corporate Brand Awareness.
  subject:
    topic: Culture.
  subject:
    topic: Customer Relationship Management (CRM)
  subject:
    topic: Digital Influence.
  subject:
    topic: E-Commerce Personalization.
  subject:
    topic: Emotional Drivers.
  subject:
    topic: Global Marketing.
  subject:
    topic: Local Enterprises.
  subject:
    topic: Neuroscience.
  subject:
    topic: Organizational Profitability.
  subject:
    topic: Precision Marketing.
  subject:
    topic: Purchase Decision Process.
  subject:
    topic: Small Businesses.
  subject:
    topic: Social Criticism.
  subject:
    topic: Social Media Marketing.
  subject:
    topic: Territorial Experiences.
  classification: HF1416 .P73 2026e
  classification: 658.8/4
  identifier: 9798337334639
  identifier: 9798337334615
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: IGIGL
    record creation date: 260424
    record change date: 20260514153042.0
    record identifier: in00005788833
    language of cataloging:
      language term: eng