Practices, strategies, and emerging trends in marketing for global expansion /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Santos, Vasco (Editor), Marcão, Ricardo (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
Subjects:	Export marketing. International business enterprises. Entreprises multinationales. Artificial Intelligence (AI) Big Data. Client Behavior. Cognitive Drivers. Corporate Brand Awareness. Culture. Customer Relationship Management (CRM) Digital Influence. E-Commerce Personalization. Emotional Drivers. Global Marketing. Local Enterprises. Neuroscience. Organizational Profitability. Precision Marketing. Purchase Decision Process. Small Businesses. Social Criticism. Social Media Marketing. Territorial Experiences. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 20 PDFs 524 pages) :
Bibliography:	Includes bibliographic references and index.
ISBN:	9798337334639
DOI:	10.4018/979-8-3373-3461-5