Cover Image

Humanizing digital experience : converging cognitive ergonomics and technology in modern marketing /

Bibliographic Details
Main Author: Rajagopal (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2026.
Edition:First edition.
Series:Marketing collection.
Subjects:
Business enterprises > Technological innovations.
Customer relations > Technological innovations.
Human-machine systems.
Human engineering.
Entreprises > Innovations.
Relations avec la clientèle > Innovations.
Systèmes homme-machine.
Ergonomie.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Part I. Technology-human cognition. Chapter 1. The digital revolution ; Chapter 2. The human factor
  • Part II. Marketing, technology, and human behavior. Chapter 3. Platform marketing ; Chapter 4. Neurobehavikoral engagement ; Chapter 5. Consumer networking.