rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Humanizing digital experience
    sub title: converging cognitive ergonomics and technology in modern marketing
  name:
    name part: Rajagopal
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: EBSCOhost
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2026
    edition: First edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource ( 1 PDF xxxvi, 200 pages) : illustrations.
  table of contents: Part I. Technology-human cognition. Chapter 1. The digital revolution ; Chapter 2. The human factor -- Part II. Marketing, technology, and human behavior. Chapter 3. Platform marketing ; Chapter 4. Neurobehavikoral engagement ; Chapter 5. Consumer networking.
  target audience: specialized
  note: Rajagopal, distinguished full professor and national researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Visiting professor, Administrative Sciences DepartmentBoston University, Metropolitan College.
  note: Includes bibliographical references and index.
  subject:
    topic: Business enterprises
    topic: Technological innovations
  subject:
    topic: Customer relations
    topic: Technological innovations
  subject:
    topic: Human-machine systems
  subject:
    topic: Human engineering
  subject:
    topic: Entreprises
    topic: Innovations
  subject:
    topic: Relations avec la clientèle
    topic: Innovations
  subject:
    topic: Systèmes homme-machine
  subject:
    topic: Ergonomie
  classification: HD45 .R35 2026
  classification: 658.514
  related item:
    title info:
      title: Marketing collection
  identifier: 1606496816
  identifier: 9781606496817
  identifier: 9781606496794
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NYBEP
    record creation date: 190417
    record change date: 20260703142951.0
    record identifier: in00005787202
    language of cataloging:
      language term: eng