http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
converging cognitive ergonomics and technology in modern marketing
1 online resource ( 1 PDF xxxvi, 200 pages) : illustrations.
Part I. Technology-human cognition. Chapter 1. The digital revolution ; Chapter 2. The human factor -- Part II. Marketing, technology, and human behavior. Chapter 3. Platform marketing ; Chapter 4. Neurobehavikoral engagement ; Chapter 5. Consumer networking.
Rajagopal, distinguished full professor and national researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Visiting professor, Administrative Sciences DepartmentBoston University, Metropolitan College.
Includes bibliographical references and index.