Developing narrative advertising and marketing discourse in the AI era /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Yilmaz, Recep, 1982- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
Subjects:	Artificial intelligence > Marketing applications. Advertising > Technological innovations. Marketing > Technological innovations. Brand Loyalty. Branding. Consumer Behavior. Corporate Social Responsibility (CSR) Decision-Making Process. Digital Narratives. Marketing Discourse. Narrative Advertising. Personalization. Sustainability. TV Advertising. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 26 PDFs 438 pages) :
Bibliography:	Includes bibliographic references and index.
ISBN:	9798337356686
DOI:	10.4018/979-8-3373-5666-2