Engagement, effectiveness, and brand activism in game-based marketing /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Mayadagli, Cansu (Editor), Erdem, M. Nur (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
Subjects:	Marketing > Technological innovations. Internet marketing. Video games. Branding (Marketing) > Social aspects. Social change. Marketing > Innovations. Marketing sur Internet. Stratégie de marque > Aspect social. Brand Activism. Consumer Behavior. Culture and Population. Digital Games. Digital Marketing. Digital Technology. Economics and Economic Theory. Game-Based Marketing. Gamevertising. Gamification. Immersive Technology. Political Advertising. Sociology. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 17 PDFs 348 pages) :
Bibliography:	Includes bibliographic references and index.
ISBN:	9798260002858 9798260002865
DOI:	10.4018/979-8-2600-0283-4