IGI Global Online, Mayadagli, C., & Erdem, M. N. (2026). Engagement, effectiveness, and brand activism in game-based marketing. IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-2600-0283-4
Chicago Style (17th ed.) CitationIGI Global Online, Cansu Mayadagli, and M. Nur Erdem. Engagement, Effectiveness, and Brand Activism in Game-based Marketing. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA): IGI Global Scientific Publishing, 2026. https://doi.org/10.4018/979-8-2600-0283-4.
MLA (9th ed.) CitationIGI Global Online, et al. Engagement, Effectiveness, and Brand Activism in Game-based Marketing. IGI Global Scientific Publishing, 2026. https://doi.org/10.4018/979-8-2600-0283-4.
Warning: These citations may not always be 100% accurate.