http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 online resource (xiv, 261 pages) : illustrations.
The AI marketing canvas -- AI and machine learning -- Generative AI and agentic AI -- The four marketing-use cases for AI -- Elements of the AI marketing canvas -- Step 1 : foundation -- Step 2 : experimentation -- Step 3 : expansion -- Step 4 : transformation -- Step 5 : monetization -- Three brands' AI journeys -- Change management -- Self-assessment -- A call to action.
Includes bibliographical references and index.
Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2026