rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: AI marketing canvas
    sub title: a five-step AI plan for marketers
  name:
    name part: Venkatesan, Rajkumar
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Lecinski, Jim
    role:
      role term: author.
  name:
    name part: Walter de Gruyter & Co
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: cau
    date issued: 2026
    edition: Second edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xiv, 261 pages) : illustrations.
  table of contents: The AI marketing canvas -- AI and machine learning -- Generative AI and agentic AI -- The four marketing-use cases for AI -- Elements of the AI marketing canvas -- Step 1 : foundation -- Step 2 : experimentation -- Step 3 : expansion -- Step 4 : transformation -- Step 5 : monetization -- Three brands' AI journeys -- Change management -- Self-assessment -- A call to action.
  note: Rajkumar Venkatesan and Jim Lecinski.
  note: Includes bibliographical references and index.
  subject:
    topic: Artificial intelligence
    topic: Marketing applications
  subject:
    topic: Intelligence artificielle
    topic: Applications en marketing
  classification: HF5415.125 .V46 2026
  classification: 658.800285/63
  related item:
    title info:
      title: AI marketing canvas
    name:
      name part: Venkatesan, Rajkumar.
    origin info:
      publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2026
      edition: Second edition.
    identifier: (DLC) 2025033381
  related item:
    identifier: (DLC) 2025033380
    identifier: (OCoLC)1528767538
  identifier: 9781503645851 (electronic bk.)
  identifier: 1503645851 (electronic bk.)
  identifier: 9781503644335
  identifier: 1503644332
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 260424
    record change date: 20260424064257.4
    record identifier: in00005785280
    language of cataloging:
      language term: eng