Innovative horizons : insights for technology, sustainability and education in the digital era /

The integration of technology, sustainability, and education is crucial for the future in the era of digitalization; policymakers, industry leaders, and educators must adopt innovative and intentional transformation strategies to meet the opportunities and challenges of the digital age. This volume...

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Bibliographic Details
Other Authors:	Alshurafat, Hashem (Editor)
Format:	eBook
Language:	English
Published:	Leeds : Emerald Publishing, 2026.
Edition:	First edition.
Series:	Technological innovation and sustainability for business competitive advantage
Subjects:	Employees > Training of. Technological innovations. Personnel > Formation. Innovations. Technology & Engineering > Environmental > General. Employees > Training of Technological innovations Environmental science, engineering and technology.

Table of Contents:

Chapter 1. The future of AI surge: How ai systems can transform accounting education / Suhaib B. Bani Kinana, Omar Bani Kinana, and Aya Hashem Alzboon
Chapter 2. The impact of investment in the circular economy on economic growth: A case study of some European Union countries during the period 2004-2020 / Alaa Abu Ghazaleh, Majd I. AL-zboon, and Ibrahim M. Al-Batayneh
Chapter 3. The reality of circular economy investment in European Union countries / Alaa Abu Ghazaleh and Majd I. AL-zboon
Chapter 4. Integrating business intelligence and strategic foresight to achieve supply chain sustainability / Laith Al-Twiqat and Majd I. AL-zboon
Chapter 5. The impact of climate change disclosure on accounting conservatism: An applied study on a sample of middle eastern and north African countries / Ahmed Obaid Talak and Wisam Neama Hussein
Chapter 6. The effect of applying kaizen costing approach on profitability / Amal Salama Al Sarhan
Chapter 7. The relationship between the audit triangle (internal and external audit, and audit committee): With reference to the internal control system and fraud prevention / Monther Al-Raqqad and Suhaib B. Bani Kinana
Chapter 8. Understanding internal audit, external audit, and audit fees / Monther Al-Raqqad and Suhaib B. Bani Kinana
Chapter 9. Does bank fintech reduce market risk and insolvency risk? Evidence from jordan / Arafat Mansoor Al-Raeai
Chapter 10. The impact of financial stability on economic growth in light of digital transformation / Suhaib B. Bani Kinana and Majd I. AL-zboon
Chapter 11. The role of digital transformation in enhancing economic sustainability / Suhaib B. Bani Kinana and Majd I. AL-zboon
Chapter 12. The role of social media influencers-brand congruence in the relationship between social media influencers and purchasing decision-making using the aisas model / Mohamed Al-Gharib, Suliman Ali, and Areej Al-Barri
Chapter 13. Conscious capitalism or strategic signaling? Examining the role of ethical brand positioning on Gen Z's purchase intentions / Alaa Mohammad Alkhalailah
Chapter 14. Eco-branding green is the new black how the Gen Z makes purchasing decisions / Malek Alharafsheh
Chapter 15. Green meets justice: The fusion of eco-branding and social responsibility in influencing Gen Z purchase behavior / Abbas Mohammad Al- Hawamdeh
Chapter 16. The idea of reimagining consumer engagement: The significance of corporate moral identity in fixing the ethical consumption behavior of Gen Z / Abbas Mohammad Al-Hawamdeh
Chapter 17. Beyond the buzzwords an astonishing study on the effectiveness of sustainable brand activism on Gen Z consumer loyalty and brand advocacy / Malek Alharafsheh
Chapter 18. The emergence of phygital marketing: An assessment of consumer experience over a multifunctional web and retail brand interaction / Baha Aldeen Mohammad Fraihat
Chapter 19. Beyond the funnel: Customer journeys reconsidered with the age of predictive marketing / Baha Aldeen Mohammad Fraihat
Chapter 20. Ai-enabled personalization and consumer trust: An exploration of the ethical considerations in the modern marketing environment utilizing data / Malek Alharafsheh
Chapter 21. A generational comparison: The use of nostalgia marketing in promoting consumer engagement / Omar Zraqat
Chapter 22. Brand loyalty and experiential marketing: The implications of immersive consumer engagement on retail industry / Lina Fuad Hussien.