Cover Image

Modern political marketing and relational capital : navigating the digital frontier /

Bibliographic Details
Other Authors: Kumar, Pawan, 1980- (Editor), Verma, Rajesh (Editor), Tiwari, Arpit (Editor), Dadwal, Sumesh, 1973- (Editor)
Format: eBook
Language:English
Published: Leeds : Emerlad Publishing, 2026.
Subjects:
Campaign management.
Marketing > Political aspects.
Political campaigns.
Description
Physical Description:1 online resource
Bibliography:Includes bibliographical references.
ISBN:9781837087129 (electronic bk.)
1837087121
9781837087143
1837087148