http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
AI-driven decision-making for diversity, equity, and inclusion in marketing
Preface -- Acknowledgment -- Chapter 1. A Cross-Regional Analysis of Diversity and Inclusion in Marketing for Global Generation Z -- Chapter 2. AI Bias in Marketing: Challenges, DEI Concerns, and Mechanisms for Ethical Innovation -- Chapter 3. AI-Driven Campaigns: Inclusive Targeting and Messaging for Diversity, Equity, and Inclusion in Marketing -- Chapter 4. AI-Driven Decision-Making for Advancing Diversity, Equity, and Inclusion: Insights From Indian Brands -- Chapter 5. Branding and Identity Through Culturally Sensitive GenAI -- Chapter 6. Cultural Blind Spots in Marketing AI: Case Studies of Failure -- Chapter 7. Customer Targeting in Digital Marketing Through AI-Powered Personalization for Market Differentiation -- Chapter 8. Enhancing Stock Market Analytics in Real Time With Apache Kafka -- Chapter 9. Equity by Design: Embedding DEI Into AI-Enhanced Marketing Tools -- Chapter 10. Fair and Inclusive Customer Segmentation in AI-Driven Marketing -- Chapter 11. From Greenwashing to Genuine Sustainability: Ethical Marketing in the Age of Conscious Consumers -- Chapter 12. From Personalization to Persuasion: Unpacking the Capabilities and Challenges of Generative AI in Marketing -- Chapter 13. Generative AI for Inclusive Marketing: Embedding Diversity, Equity, and Cultural Competence in AI-Driven Decision Systems -- Chapter 14. Racing Toward Inclusion: AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Formula 1 Marketing -- Chapter 15. The Integration of Artificial Intelligence for Diversity, Equity, and Inclusion Markeitng -- Compilation of References -- About the Contributors -- Index.
Includes bibliographical references and index.
Generative Artificial Intelligence (GenAI)
Hershey, PA : IGI Global Scientific Publishing, [2026]