rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: AI-driven decision-making for diversity, equity, and inclusion in marketing
  name:
    name part: Tarnanidis, Theodore
    name part: 1977-
    role:
      role term: editor.
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: IGI Global Online
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2026
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Preface -- Acknowledgment -- Chapter 1. A Cross-Regional Analysis of Diversity and Inclusion in Marketing for Global Generation Z -- Chapter 2. AI Bias in Marketing: Challenges, DEI Concerns, and Mechanisms for Ethical Innovation -- Chapter 3. AI-Driven Campaigns: Inclusive Targeting and Messaging for Diversity, Equity, and Inclusion in Marketing -- Chapter 4. AI-Driven Decision-Making for Advancing Diversity, Equity, and Inclusion: Insights From Indian Brands -- Chapter 5. Branding and Identity Through Culturally Sensitive GenAI -- Chapter 6. Cultural Blind Spots in Marketing AI: Case Studies of Failure -- Chapter 7. Customer Targeting in Digital Marketing Through AI-Powered Personalization for Market Differentiation -- Chapter 8. Enhancing Stock Market Analytics in Real Time With Apache Kafka -- Chapter 9. Equity by Design: Embedding DEI Into AI-Enhanced Marketing Tools -- Chapter 10. Fair and Inclusive Customer Segmentation in AI-Driven Marketing -- Chapter 11. From Greenwashing to Genuine Sustainability: Ethical Marketing in the Age of Conscious Consumers -- Chapter 12. From Personalization to Persuasion: Unpacking the Capabilities and Challenges of Generative AI in Marketing -- Chapter 13. Generative AI for Inclusive Marketing: Embedding Diversity, Equity, and Cultural Competence in AI-Driven Decision Systems -- Chapter 14. Racing Toward Inclusion: AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Formula 1 Marketing -- Chapter 15. The Integration of Artificial Intelligence for Diversity, Equity, and Inclusion Markeitng -- Compilation of References -- About the Contributors -- Index.
  note: [edited by] Theodore Tarnanidis.
  note: Includes bibliographical references and index.
  subject:
    topic: Artificial intelligence
    topic: Marketing applications
  subject:
    topic: Marketing
    topic: Social aspects
  subject:
    topic: Artificial intelligence
  subject:
    topic: Artificial intelligence
    topic: Moral and ethical aspects
  subject:
    topic: Intelligence artificielle
    topic: Applications en marketing
  subject:
    topic: Intelligence artificielle
  subject:
    topic: Intelligence artificielle
    topic: Aspect moral
  subject:
    topic: Marketing
    topic: Aspect social
  subject:
    topic: artificial intelligence
  subject:
    topic: Advertising and Branding.
  subject:
    topic: Artificial Intelligence (AI)
  subject:
    topic: Customer Service.
  subject:
    topic: Digital Marketing.
  subject:
    topic: Digital Technology.
  subject:
    topic: Diversity, Equity, and Inclusion (DEI)
  subject:
    topic: Financial Literacy.
  subject:
    topic: Generative Artificial Intelligence (GenAI)
  subject:
    topic: Global Business.
  subject:
    topic: Marketing and Consumer Science.
  subject:
    topic: Renewable Energy.
  classification: HF5415.125 .A5 2026
  classification: 658.800285/63
  related item:
    title info:
      title: AI-driven decision-making for diversity, equity, and inclusion in marketing
    origin info:
      publisher: Hershey, PA : IGI Global Scientific Publishing, [2026]
    identifier: (DLC) 2025041867
  identifier: 9798337367347
  identifier: 9798337367330
  identifier: 9798337367316
  identifier: 9798337367323
  identifier: 2025041868
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: DLC
    record creation date: 260305
    record change date: 20260504141442.3
    record identifier: in00005784428
    language of cataloging:
      language term: eng