Cover Image

Data-driven customer engagement : mastering MarTech strategies for success /

Bibliographic Details
Main Author:	Strauss, Ralf E. (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Cham : Springer, [2024]
Subjects:	Marketing > Data processing. Marketing > Technological innovations. Marketing > Informatique. Marketing > Innovations. Electronic books.
Online Access:	Connect to the full text of this electronic book

Similar Items

Advancing the marketing technology (MarTech) revolution /
Published: (2025)

Marketing science fictions : an ethnography of marketing analytics, consumer insight, and data science /
by: Cluley, Robert
Published: (2025)

Brand-driven innovation : strategies for development and design /
by: Abbing, Erik Roscam
Published: (2010)

Customer-driven marketing : lessons from entrepreneurial technology companies /
Published: (1989)

RFID : improving the customer experience : one-to-one marketing in real time /
by: Brazeal, Mickey
Published: (2009)

Virtual marketing : the battle for the customer's mind /
by: Ryan, Christopher, 1954-
Published: (1994)

Virtual engagement : managing seamless marketing with technology /
by: Rajagopal
Published: (2025)

Your ad here : the cool sell of guerrilla marketing /
by: Serazio, Michael
Published: (2013)

Leveraging AI-powered marketing in the experience-driven economy /
Published: (2025)

Stickier Marketing : How to Win Customers in a Digital Age /
by: Leboff, Grant
Published: (2014)

Engaging customers using big data : how marketing analytics are transforming business /
by: Sathi, Arvind
Published: (2014)

E-marketing : applications of information technology and the internet within marketing /
by: Molenaar, Cor
Published: (2012)

Marketing strategies for the new economy /
by: Tvede, Lars, 1957-
Published: (2001)

First-party data activation /
by: Darkhovsky, Alina, et al.
Published: (2025)

Momentum : how companies become unstoppable market forces /
by: Ricci, Ron

Successful marketing strategy for high-tech firms /
by: Viardot, Eric
Published: (1998)

Successful marketing strategy for high-tech firms /
by: Viardot, Eric
Published: (1998)

Niche envy : marketing discrimination in the digital age /
by: Turow, Joseph
Published: (2006)

Intelligent marketing : employing new-age technologies /
by: Kumar, V., 1957-
Published: (2021)

Marketing analytics beyond advertising : how right-brained marketers can master the numbers.
Published: (2021)

Warp-speed branding : the impact of technology on marketing /
by: Winkler, Agnieszka
Published: (1999)

Contemporary approaches of digital marketing and the role of machine intelligence /
Published: (2023)

The use of artificial intelligence in digital marketing : competitive strategies and tactics /
Published: (2024)

Enterprise one to one : tools for competing in the interactive age /
by: Peppers, Don
Published: (1997)

Ethical AI and data management strategies in marketing /
Published: (2024)

Marketing and technology : a strategic co-alignment /
by: Capon, Noel
Published: (1986)

Engagement, effectiveness, and brand activism in game-based marketing /
Published: (2026)

Elevating brand loyalty with optimized marketing analytics and AI /
Published: (2025)

Marketing analytics resource allocation.
Published: (2017)

Marketing analytics resource allocation.
Published: (2017)

Digital operating model : the future of business /
by: Sinha, Rajesh (Digital Strategist)
Published: (2022)

Application/case studies : analytics applied.
Published: (2016)

Smart and sustainable interactive marketing /
Published: (2024)

Impact of digital transformation on business growth and performance /
Published: (2025)

The evolution of new markets /
by: Geroski, Paul
Published: (2003)

Descriptive analytics : descriptive data collection.
Published: (2016)

Descriptive analytics : descriptive data collection.
Published: (2016)

Marketing intelligence.
Published: (2025)

The next dimension : how to use augmented reality for business growth in the era of spatial computing /
by: Emrich, Tom
Published: (2025)

Mastering marketing data science : a comprehensive guide for today's marketers /
by: Brown, Iain, 1942-
Published: (2024)