Data-driven customer engagement : mastering MarTech strategies for success /

Bibliographic Details
Main Author:	Strauss, Ralf E. (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Cham : Springer, [2024]
Subjects:	Marketing > Data processing. Marketing > Technological innovations. Marketing > Informatique. Marketing > Innovations. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( xxvii, 332 pages) : illustrations (some color).
Bibliography:	Includes bibliographical references and index.
ISBN:	9783031642951 3031642953