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Shared morals : the role of moral rhetoric in party politics /

Bibliographic Details
Main Author: Jung, Jae-Hee (Author)
Corporate Author: Cambridge University Press
Format: eBook
Language:English
Published: Cambridge : Cambridge University Press, 2026
Subjects:
Communication in politics.
Political parties.
Rhetoric > Political aspects.
Communication politique.
Discours politique.
Comunicación en política
Partidos políticos
Retórica > Aspectos políticos
Communication in politics
Political parties
Rhetoric > Political aspects
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Moral rhetoric in party communication
  • Does moral rhetoric mobilize the party base?
  • Does moral rhetoric persuade nonsupporters?
  • Moral rhetoric as moral representation