APA (7th ed.) Citation

IGI Global Online, Soundararajan, G., & Banu, R. (2026). Modern consumer behavior at the intersection of AI and social media. IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-2747-1

Chicago Style (17th ed.) Citation

IGI Global Online, Gopalakrishnan Soundararajan, and Ruksana Banu. Modern Consumer Behavior at the Intersection of AI and Social Media. Hershey, PA: IGI Global Scientific Publishing, 2026. https://doi.org/10.4018/979-8-3373-2747-1.

MLA (9th ed.) Citation

IGI Global Online, et al. Modern Consumer Behavior at the Intersection of AI and Social Media. IGI Global Scientific Publishing, 2026. https://doi.org/10.4018/979-8-3373-2747-1.

Warning: These citations may not always be 100% accurate.