Ethical marketing and consumer trust in digital and sustainable markets /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Rageh, Ahmed, 1978- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, [2026]
Subjects:	Marketing > Moral and ethical aspects. Internet marketing > Moral and ethical aspects. Marketing > Aspect moral. Marketing sur Internet > Aspect moral. Brand Loyalty. Consumer Rights. Cultural Disruption. Customer Loyalty. Data Privacy. Digital Trust. E-Commerce. Environmental Commitments. Ethical Marketing. Sustainable Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 16 PDFs 432 pages) :
Bibliography:	Includes bibliographic references and index.
ISBN:	9798337396828 9798337396835
DOI:	10.4018/979-8-3373-9680-4