rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: strategic evolution from omnichannel to metachannel marketing
  name:
    name part: Teixeira, Sara
    role:
      role term: editor.
  name:
    name part: Oliveira, Zaila
    name part: 1960-
    role:
      role term: editor.
  name:
    name part: IGI Global Online
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2026
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource ( 24 PDFs 560 pages) :
  table of contents: Preface -- Section 1. Emerging Technologies in Digital Marketing -- Chapter 1. A Bibliometric Analysis of the Internet of Things in Digital Marketing -- Chapter 2. AI and ML in E-Commerce: Principles of AI and ML and Their Applications in E-Commerce -- Chapter 3. Integrating Emerging Technologies and Spatial Marketing in the Transition From Omnichannel to Metachannel -- Chapter 4. Beyond Omnichannel: Crafting Seamless Journeys in the Age of Metachannel Marketing -- Chapter 5. Leveraging Geofencing and Beacon Technology for Hyper-Local Campaigns -- Chapter 6. Reimagining Consumer Experience in the Digital Age: A Strategic and Technological Perspective -- Section 2. Consumer Experience and Engagement -- Chapter 7. Reshaping Digital Advertising for Gen Z: A Metachannel Strategy Perspective -- Chapter 8. The Avatar Economy: User Experience and Purchase Intention as Drivers of Metachannel Marketing -- Chapter 9. Marketing to the Silver Generation: A Study on Mature Consumer Segmentation and Engagement -- Chapter 10. Sustainable Luxury in the Omni Channel Age: Rethinking Consumer Engagement and Digital Transformation -- Marketing Strategies of Luxury Brands -- Section 3. Specific Market Strategies -- Chapter 11. Q-Commerce as a Metachannel Catalyst: Redefining Real-Time Value Delivery in the Digital Marketplace -- Chapter 12. Religious Marketing in the Age of Digitalization and the Metaverse -- Section 4. Security and Privacy -- Chapter 13. Safeguarding the Future of Marketing: Security Considerations in XR, AR, and the Metaverse -- Chapter 14. Cyber-Phygital Convergence: Protecting Data in Hybrid Customer Experience Ecosystems -- Compilation of References -- About the Contributors -- Index.
  target audience: specialized
  note: [edited by] Sara Teixeira, Zaila Oliveira.
  note: Includes bibliographic references and index.
  subject:
    topic: Internet marketing
  subject:
    topic: Electronic commerce
  subject:
    topic: Commerce
    topic: Technological innovations
  subject:
    topic: Marketing sur Internet
  subject:
    topic: Commerce électronique
  subject:
    topic: Commerce
    topic: Innovations
  subject:
    topic: Customer Experience.
  subject:
    topic: Digital Advertising.
  subject:
    topic: Digital Marketing.
  subject:
    topic: E-Commerce.
  subject:
    topic: Immersive Technologies.
  subject:
    topic: Market Safeguarding.
  subject:
    topic: Metachannel Catalyst.
  subject:
    topic: Metachannel Marketing.
  subject:
    topic: Multisensory Marketing.
  subject:
    topic: Q-Commerce.
  subject:
    topic: Segmentation.
  classification: HF5415.1265 .S77 2026
  classification: 658.872
  identifier: 9798337345932
  identifier: 9798337345918
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: IGIGL
    record creation date: 260213
    record change date: 20260223161946.7
    record identifier: in00005784150
    language of cataloging:
      language term: eng