http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
strategic evolution from omnichannel to metachannel marketing
1 online resource ( 24 PDFs 560 pages) :
Preface -- Section 1. Emerging Technologies in Digital Marketing -- Chapter 1. A Bibliometric Analysis of the Internet of Things in Digital Marketing -- Chapter 2. AI and ML in E-Commerce: Principles of AI and ML and Their Applications in E-Commerce -- Chapter 3. Integrating Emerging Technologies and Spatial Marketing in the Transition From Omnichannel to Metachannel -- Chapter 4. Beyond Omnichannel: Crafting Seamless Journeys in the Age of Metachannel Marketing -- Chapter 5. Leveraging Geofencing and Beacon Technology for Hyper-Local Campaigns -- Chapter 6. Reimagining Consumer Experience in the Digital Age: A Strategic and Technological Perspective -- Section 2. Consumer Experience and Engagement -- Chapter 7. Reshaping Digital Advertising for Gen Z: A Metachannel Strategy Perspective -- Chapter 8. The Avatar Economy: User Experience and Purchase Intention as Drivers of Metachannel Marketing -- Chapter 9. Marketing to the Silver Generation: A Study on Mature Consumer Segmentation and Engagement -- Chapter 10. Sustainable Luxury in the Omni Channel Age: Rethinking Consumer Engagement and Digital Transformation -- Marketing Strategies of Luxury Brands -- Section 3. Specific Market Strategies -- Chapter 11. Q-Commerce as a Metachannel Catalyst: Redefining Real-Time Value Delivery in the Digital Marketplace -- Chapter 12. Religious Marketing in the Age of Digitalization and the Metaverse -- Section 4. Security and Privacy -- Chapter 13. Safeguarding the Future of Marketing: Security Considerations in XR, AR, and the Metaverse -- Chapter 14. Cyber-Phygital Convergence: Protecting Data in Hybrid Customer Experience Ecosystems -- Compilation of References -- About the Contributors -- Index.
[edited by] Sara Teixeira, Zaila Oliveira.
Includes bibliographic references and index.