The strategic evolution from omnichannel to metachannel marketing /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Teixeira, Sara (Editor), Oliveira, Zaila, 1960- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, [2026]
Subjects:	Internet marketing. Electronic commerce. Commerce > Technological innovations. Marketing sur Internet. Commerce électronique. Commerce > Innovations. Customer Experience. Digital Advertising. Digital Marketing. E-Commerce. Immersive Technologies. Market Safeguarding. Metachannel Catalyst. Metachannel Marketing. Multisensory Marketing. Q-Commerce. Segmentation. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 24 PDFs 560 pages) :
Bibliography:	Includes bibliographic references and index.
ISBN:	9798337345932
DOI:	10.4018/979-8-3373-4591-8