APA (7th ed.) Citation

Maney, K., & Damphousse, M. (2026). The category creation formula: Discover, design, and win new market categories (First edition.). Harper Business.

Chicago Style (17th ed.) Citation

Maney, Kevin, and Mike Damphousse. The Category Creation Formula: Discover, Design, and Win New Market Categories. First edition. New York: Harper Business, 2026.

MLA (9th ed.) Citation

Maney, Kevin, and Mike Damphousse. The Category Creation Formula: Discover, Design, and Win New Market Categories. First edition. Harper Business, 2026.